How Aurora Paw Studio researches and updates guides.
Our publishing standard is designed to separate practical guidance from unsupported product claims. Automation may assist with drafting, organization or quality checks, but source verification and page-level editorial decisions are required for product facts and recommendations.
1. Source hierarchy
For specifications, ingredients, dimensions, warranty terms, subscription rules and product capabilities, we prefer the manufacturer, official label, official manual or another primary source. Secondary sources may add context but should not override primary documentation.
2. “Best” pages
A page should keep a “Best” title only when it names real products and gives readers enough sourced information to compare them. If that verification is missing, the page is converted to a buying guide instead of inventing rankings or specifications.
3. Product testing language
We do not describe a product as hands-on tested, veterinarian approved, clinically proven or independently verified unless the page can support that exact claim. Manufacturer-listed specifications are labeled as such.
4. Pet-health and nutrition content
Genetics, supplements, diet and symptom-related content is educational. Medical findings and treatment decisions belong with a veterinarian who knows the individual animal.
5. Affiliate independence
Affiliate links may generate revenue. Editorial inclusion, exclusion and wording should not be determined by commission rate. Affiliate disclosures appear on pages where relevant.
6. Updates
The “updated” date changes when a page receives a substantive content, sourcing or product-data revision. We do not change dates solely to create a freshness signal.
7. Corrections
When an error is identified, the page should be corrected at the existing URL whenever possible. Major factual changes should be reflected in the updated date and source record.